Few can argue that social media has revolutionized the way people communicate with each other. The red velvet ropes that separate “us” from “them” are gone, replaced with direct lines of communication between “regular people” and the celebrities they follow, the politicians they elect, and the brands they use. However, … not all social networks—or social audiences—are created equal. The expectations of your Facebook fans are likely vastly different than that of your Twitter or Pinterest followers. The key for retailers, therefore, is not only to build these social audiences, but engage them in ways that keep them passionate for your brand.

We’re not sure about passionate…but we certainly agree that engagement is key. Engaging your customer can be as simple as answering a question by providing useful information.

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We think video is a great, low-cost way to market your business “B2B video marketing has a lot to do with creating useful content for the right niche community. It isn’t about getting a ton of views, it’s about getting the right people to view your video.”

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YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here’s how.

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Source: Rss

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“80 percent of marketers incorrectly begin with tactics instead of goals.” We have always advised clients to create a plan for marketing online and then decide which tools accomplish the goals of that plan.

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For marketers, there’s an increasing demand to quantify the value of social media. Here’s a guide to mapping a social media strategy with meaningful key performance indicators that align to business objectives for tangible measurement.

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After facing criticism that its new policy of penalizing pirate sites might unfairly favor Google-owned YouTube, Google has come out to say that most popular sites are unlikely to be penalized…

…[It is] unlikely that sites such as YouTube, Facebook, Twitter, Tumblr, and IMDB will be penalized

You can read the whole original article at Gizmodo

Here’s our take away though.

There’s been a lot of buzz lately about “negative SEO”, link removal, bad links and cleaning up your link profile.

That’s why we thought this article interesting. Not that YouTube, et. al. will not be penalized, but that YouTube is still going to be an effective part of your social media marketing mix.

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