Few can argue that social media has revolutionized the way people communicate with each other. The red velvet ropes that separate “us” from “them” are gone, replaced with direct lines of communication between “regular people” and the celebrities they follow, the politicians they elect, and the brands they use. However, … not all social networks—or

We think video is a great, low-cost way to market your business “B2B video marketing has a lot to do with creating useful content for the right niche community. It isn’t about getting a ton of views, it’s about getting the right people to view your video.” Image source: http://searchenginewatch.com/a… YouTube for B2B? A holistic

“80 percent of marketers incorrectly begin with tactics instead of goals.” We have always advised clients to create a plan for marketing online and then decide which tools accomplish the goals of that plan. Image source: http://searchenginewatch.com/a… For marketers, there’s an increasing demand to quantify the value of social media. Here’s a guide to mapping