Friday, April 13, 2007
"We're actually pretty confident that by 2010, the majority of our media mix will shift to digital," said Mich Mathews, senior vice president of the company's central marketing group, at the AAAAs media conference.
You don't have to be Microsoft or a major television network to understand the symbolic nature of this story.
It's as clear a sign as small business should need to help them understand that they too must get digital, get online, start using the marketing tool that's driving the engine these days.
I've already quoted the statistic that 44% of small businesses don't even have a web site. It's time to wake up and smell the coffee. The train has already left the station. That 44% is already in a position of having to play catch-up.
posted by Christopher at 12:07:00 PM
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Friday, April 06, 2007
The
Branson CGMA web site is a communication tool that gives members information about meeting times and places. The web site also will serve as a recruiting tool for new memebers. This site features a calendar of events and a blog.
posted by Christopher at 11:37:00 AM
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The
Bryant Ministries web site is a communication tool for the Bryant family singers. Here they promote their latest
project CD album, Someday and list their singing schedule. They also utilize a photo gallery and a blog to keep everyone up to date on their activities.
posted by Christopher at 11:34:00 AM
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GRB Promotions' web site is an information clearing house for Gospel Music Artists in Southwest Missouri (the Ozarks). The site features a blog and a regularly updated calendar of events. As well as links to many of the artists that the company does promotion work for.
posted by Christopher at 11:31:00 AM
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Saturday, March 31, 2007
Boosting Your Web Presence
"According to a recent AMI Partners study of businesses with fewer than one hundred employees, only 56% had a website. With the growing dependence on Internet search as the primary means for information discovery, it's important for even the smallest of businesses to have some sort of web presence." - Paul Greenberg commenting to Brent Leary host of "Technology for Business Sake"
posted by Christopher at 8:55:00 PM
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Wednesday, March 28, 2007
Are Web sites just for ECommerce?
According to a
recent study cited in eMarketer.com, 58% of broadband users who did research on a product made the purchase in a store.
You may not be selling product online, but you're definitely selling your brand. You'd better do a good job convincing me online that you're my best choice; otherwise, you probably won't see my face in front of your cash register.
posted by Christopher at 11:25:00 AM
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Sunday, March 25, 2007
The
Roughton's web site provides interested supporters with their testimonies, what they believe, and will be regularly updated with their prayer letters. The prayer letters will keep everyone informed about their ministry activities.
posted by Christopher at 11:40:00 AM
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Wednesday, March 14, 2007
Launched
Bill Hathaway Ministries web site today.
This web site was created for Missionary to the Japanese, Dr. Bill Hathaway as a communications tool about the various ministries he has.
Labels: new web site
posted by Christopher at 12:03:00 AM
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Monday, February 26, 2007
Bible Baptist Church in Cassville, Missouri commissioned a complete site redesign. They had hoped to get search engine traffic from their web site but weren't getting any. They had previously paid for hosting and used a "SiteBuilder" to build their web site. SiteBuilders make it easy for anyone to build a web site but it is very rarely a quality web site that will get noticed (i.e. indexed) and rank well with the search engines.
posted by Christopher at 11:44:00 AM
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